Meet Roseann
Roseann Estrada, CLU®, RICP®
Founder & Financial Advisor
As an advisor, Roseann helps people protect their financial wellbeing, create meaningful legacies, and ensure their loved ones are well taken care of. She serves as a partner and confidant, providing personalized guidance to help clients make informed, confident decisions. She loves the opportunity to help families, couples, individuals, and business owners accomplish goals they never thought possible. To her, it’s an honor to be there from the beginning, helping clients take small steps toward big dreams and prosper for years to come.
Expertise & Designations
Roseann’s clients are kindhearted, generous people from all walks of life, and they have one thing in common—they have someone they want to take care of. She helps them take actionable steps toward supporting their loved ones’ futures, showing them how they can protect what they’ve earned and maximize their growth opportunities. She focuses on education, helping them understand the “why” and “how” behind each strategy or product. This is part of why continuing education is important to Roseann—as a Chartered Life Underwriter® and Retirement Income Certified Professional®, she’s able to offer guidance about additional areas like Social Security and military benefits that may not affect her business, but which certainly impact her clients’ lives.
Advising Approach
One of the things Roseann’s clients appreciate most is the heart behind her advice. She views her clients through the lens of her own family, asking, “Would I recommend this to my daughter? My father?” And when something is important to a client, she holds them accountable, communicating regularly to ensure they make meaningful progress. Her goal is never to convince a person to do A or B, but instead to educate and empower them—and if they walk away with understanding and confidence, she knows she’s done her job well.
Languages Spoken
English
Spanish
Professional background
Roseann was a successful photographer for 18 years before starting her career as a financial advisor in 2010. Around that time, she had asked God to show her her “final career,” one where she could do meaningful work while remaining present with her family. Advising had never been on her radar, but the more she learned about the career, the more she recognized her passion for it.
For much of her childhood, she had watched her mom—hardworking, divorced, mother of three—earn a good living for their family, and yet, no one reached out to help her financially. No one opened her eyes to the ways she could protect and grow her resources before she passed away when Roseann was just 18. So today, it’s Roseann’s mission to equip other families with the information and resources they need to prosper.
Personal life
Family is everything to Roseann. Her determination to work hard and save diligently comes from her father, who has run his own business since 1980 and always found time to be there for her. She and her husband have been married for more than 25 years, and her kids are truly her pride and joy. They’re smart, driven, and kind, and to Roseann, the best thing about them is that they follow Jesus.
In her spare time, Roseann enjoys photography, reading, studying scripture, and gratitude journaling. She’s an active member of her church, and she meets regularly with her two New York Life study groups—one of which is called the “I Am” group—a call to remember, “I am smart, I am talented, I am beautiful, I am a leader.”
A Q&A with Roseann
If you could spend the day with a fictional character, who would you choose?
Probably Lilo & Stitch! Just to laugh and play and act goofy with them—it would be fun. That was the first movie I took Naomi to see at the theater. We actually hosted her Quinceañera in Hawaii because of that movie!
If you could eat only one meal for the rest of your life, what would it be?
Red-chili enchiladas with rice. My mom used to make that for me any time I had something going on, and I could still eat it every day.
Who do you call when you need advice?
Naomi. Or one of the women from my study group.
What can instantly put you in a good mood?
Seeing my grandbabies.
What’s your last thought before you go to sleep at night?
Thanking God for the blessings He gave me that day.
